Twitter Alas is Twitter’s official Latinx BRG (Business Resource Group). Their objective is to build community by acknowledging the collective power of the global Latin community. For Latinx heritage month, their efforts aimed to recognize Latinx heritage as a superpower with their hashtag #PalFrente. To relay this, I designed a custom emoji and bold modern branded toolkit that spoke to bombastic pride and celebratory spirit.
Throughout this process, I worked directly with the Designerds creative director for brainstorming, and solely carried out all brand kit deliverables. Moreover, I composed design round presentations and wrote rationales to defend design choices.
Twitter Alas’s #PalFrente Branded Toolkit included : social headers, presentation design, avatars, animated graphics, storyboards, and digital flyers. Assets were presented in both light and dark modes, keeping color accessibility in mind.
