Swing Sept is a New Orleans swing band. The objective of this branding project was to create a visual identity that gave nod to beautiful old-time songs, the seven instruments featured in the band, and the natural world in New Orleans.
For this process, I explored a new medium to incorporate all the elements: paper cutting. The logo
The delicate wings are a nod to art deco of the 1920s, where the repetoire of songs originates.

The visual identity for Swing Sept includes: logo, stylized illustration and technique, photo treatments, animated social media campaign, stickers, flyers, and CD design. These assets live online and on the streets of New Orleans neighborhoods.

Digital Assets

In the wild

Process